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Vendredi 12 octobre 2018

HAVAS PARIS ET HAVAS EVENTS ORGANISENT LA 4EME EDITION DES JOURNEES PARTICULIERES LVMH

Havas Paris et Havas Events organisent le 12, 13 et 14 octobre la 4ème édition des Journées Particulières LVMH qui se dérouleront cette année sur 5 continents. La France, l’Italie, la Pologne, l’Espagne, le Royaume-Uni et la Suisse seront rejoints cette année par l’Allemagne, les Pays-Bas, la Chine, la Nouvelle Zélande, l’Australie, l’Argentine et les Etats-Unis. Au total, ce sont 56 Maisons qui ouvriront leurs portes au grand public dans 77 lieux partout dans le monde pendant trois jours, représentant ainsi toutes les divisions du Groupe. 

Pour organiser cette opération d’envergure, une équipe de 80 personnes travaillent en mode projet depuis 9 mois au sein du Village Havas, pilotée par Fabrice Conrad, Directeur Général d’Havas Paris, Lucile Dreano, Directrice associée et Catherine Chirinian, Directrice d’Havas Events luxe.

Plus que jamais immersif, le dispositif de communication a misé très tôt sur une campagne sociale (Instagram en tête) à l’esthétique pop’ où une serrure révèle les coulisses des Maisons avec une série de contenus prints, vidéos, gifs, formats 360…. Décliné depuis le 2 octobre en affichage, presse et radio, ce territoire a également investi pour la première fois la télévision via le sponsoring de l’émission « 20h le mag » sur Tf1. 

L’agence a également imaginé et produit avec HCRLS une série de podcasts Confidences Particulières avec la collaboration du spécialiste des déambulations radiophoniques Julien Cernobori, parti à la rencontre des artisans et créateurs des Maisons.

Le tout est supervisé par Lucas Mongiello, Art Supervisor de l’agence Havas Paris.

Rappelons que la dernière édition des Journées Particulières LVMH, en 2016, avait accueilli 145 000 visiteurs.

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Contacts

Yaël Dorfner – Havas Paris
​+33 6 09 66 27 55
yael.dorfner@havas.com

 

Marion Bosserelle – Havas Paris
​+33 7 84 28 98 35
marion.bosserelle@havas.com