While all French people got behind Les Bleus during the 2016 Euro football championships, in fact people who bet on matches and genuine football fans support several of the 24 countries participating in the tournament’s 51 matches.
WINAMAX AND HAVAS PARIS DESIGNED A COLLECTOR’S FLAG,
EXTENDING THE ADVERTISING CAMPAIGN
While all French people got behind Les Bleus during the 2016 Euro football championships, in fact people who bet on matches and genuine football fans support several of the 24 countries participating in the tournament’s 51 matches.
So Winamax designed a flag that allows supporters to back their favourite team while boosting the advertising campaign. The flag kit consists of a red felt frame and a series of emblems and coloured strips to recreate any participating nation’s flag, presented in a large box. The collector kit was made available via a competition game on Winamax.fr.
This type of “productizing” (designed by Havas Paris) includes a social media film featuring Rémi as the advertising saga’s recurring main character.
The operation aims to create a strong emotional bond with football fans.
About Winamax
Winamax (no. 1 French poker operator) has also become a leading sports gambling firm by offering the best odds on the market as well as a wide range of betting possibilities covering over 5,000 matches per month.
