“MCDONALD’S, POR FAVOR”.  
KFC FRANCE STUNS McDONALD’S BY HACKING A VIRAL VIDEO WITH HILARIOUS REINTERPRETATION  

This viral social media stunt took place as part of the collaboration between KFC France and Burger King with the launch of the "BFF Burger" – a unique, co-branded burger. 

KFC France ingeniously twisted the most viral social video of the year: 'Montoya Por Favor.' This moment, from the Spanish show 'La Isla de las Tentaciones,' features a contestant overreacting upon discovering that his girlfriend is cheating on him. 

Without spending a single euro, the tenders love brand rewrote the story to create a hilarious drama around our three characters: KFC, Burger King, and poor McDonald's. 

Havas Paris has once again demonstrated its creative fearlessness by executing a groundbreaking social hacking campaign, generating unprecedented buzz for KFC France. The campaign’s success was nothing short of extraordinary: 

• 20 million+ impressions without any paid media investment
• +13% growth on turnover
• +4% growth of transaction
  

"This creative hijacking perfectly captured the spirit of this unprecedented collaboration between two traditionally competing brands," says Stéphane Gaubert, CCO of Havas Paris. "By leveraging a powerful cultural moment and infusing it with both brands' DNA, we created an authentic campaign that resonated with a broad audience." 

By tapping into cultural trends and leveraging the power of social media virality, Havas Paris proved its ability to push creative boundaries and redefine marketing strategies in the fast-food industry.  

The campaign’s results showcase the potential of unconventional, disruptive storytelling in driving real-world business impact.  
 
Who knows how far the love-hate relationship will be going… 

Link to see the video : https://youtu.be/h3UG4Hwe5u8

Agency: Havas Paris  

First name: Stéphane   
Last name: Gaubert 
Position: CCO   

First name : Ludovic    
Last name : Miège    
First name : Jordan    
Last name : Molina  
Position : Creative directors     

First name : Quentin   
Last name : Barbaray  
Position : Head of Activation  
 
First name : Jennifer    
Last name : Capestan    
Position : Social Creative Lead  
 
First name : Eliott    
Last name : Disle    
Position : Copywriter  
 
First name : Jean-Ziane    
Last name : Choquet    
Position : Art Director  

First name : Tristan    
Last name : Lecuyer 
Position : Motion Designer 

 
Client KFC France 

First name: Isabelle  
Last name : Hermann  
Position : General Manager  

First name: Pierre  
Last name : Cailleau  
Position : Chief Marketing Officer  

First name: Guillaume  
Last name : Saez  
Position : Brand Director  

First name: Claire  
Last name : Gernigon  
Position : Junior Brand Manager