NO FILE. NO PRINT. JUST INK: KFC’S HANDMADE BILLBOARDS JUST LIKE THEIR TENDERS, BY HAVAS PARIS.
78% of French people don’t know that KFC’s Tenders are handmade on-site. A blind spot with real impact in a market where “handmade” is synonymous with quality and authenticity — and a missed opportunity against competitors relying on industrial processes.
At KFC, Tenders are handmade on-site, every day. So we thought: why not apply the same method… to the adverting campaign itself?
With Handmade Billboards, KFC France takes a bold detour from traditional OOH: a 100% handcrafted, 100% one-of-a-kind activation.
Each visual was hand-drawn, directly on-site. No file. No print. Just a blank poster, a fat red marker, 73 locations, and an unlikely duo:
👨🍳 A KFC team member trained in both cooking and illustration
🔧 A JCDecaux technician coordinating logistics and execution
The result: a series of unique creations—just like KFC’s Tenders.
Here, “Handmade on-site” doesn’t just describe the product. It defines the entire campaign. A bold creative statement, brought to life with radical simplicity—where message and execution merge into one.
An idea by Havas Paris, for KFC France, in partnership with JCDecaux.
CRÉDITS
Client / Brand: KFC France
Isabelle Herman – Managing Director
Pierre Cailleau – Chief Marketing Officer
Guillaume Saez – Brand Director
Creatives
Stéphane Gaubert – Chief Creative Officer
Etienne Renaux – Executive Creative Director
Ludovic Miege – Creative Director
Jordan Molina – Creative Director
Adrien Raderscheidt – Art Director
Didier Richarth– Art Director
Tristan Lecuyer - Motion
Strategic Planning
Romain Roux – Head of Creative Planning
Account Management
Séverine Autret - Vice President
Patrick Le Cerf - Partner
Sophie Schiari – Executive Director
Production – Post Prod
Carine Petit – Chief Operations Officer
Benjamin Besnaïnou – Head of TV
Yael Guetta – Head of production
Yann de Gaetano – Director
SON – MIX
Producer : Benjamin Silvestri
Head of sound : Ivan Jovanovic
Superviseur Musical : Adrien Alexandre
