In France, everyone thinks KFC tenders are industrial.
So, to prove them wrong, KFC France created The Industrial Tenders with Havas Paris.
KFC France and Havas Paris are shaking up the fast-food conversation with “Industrial Tenders,” a groundbreaking brand experience campaign that directly confronted consumer scepticism in real time.
In a culture where authenticity defines food credibility, French consumers long believed KFC Tenders were industrially made, despite their hand-prepared reality. The solution? Let them experience the truth for themselves.
Havas Paris transformed KFC France restaurants into live demonstration stages by serving deliberately factory-made Tenders to unsuspecting guests. When customers reacted with disappointment, the reveal followed: KFC real Tenders are freshly hand-cooked in-restaurant - a truth far more convincing when tasted than told.
By turning point-of-sale into a powerful brand theatre, the campaign didn’t just change perceptions — it sparked national conversation, reinforced trust, and redefined how food authenticity can be proven in the age of experience-first marketing.
Client / Brand: KFC France
Isabelle Herman – Managing Director
Pierre Cailleau – Chief Marketing Officer
Guillaume Saez – Brand Director
Creatives
Stéphane Gaubert – Chief Creative Officer
Etienne Renaux – Executive Creative Director
Ludovic Miege – Creative Director
Jordan Molina – Creative Director
Tristan Lecuyer - Motion
Strategic Planning
Romain Roux – Head of Creative Planning
Account Management
Séverine Autret - Vice President
Patrick Le Cerf - Partner
Sophie Schiari – Executive Director
Production – Post Prod
Carine Petit – Chief Operations Officer
Benjamin Besnaïnou – Head of TV
Yael Guetta – Head of production
The Cabs – Director
Sound – Mix
Producer : Benjamin Silvestri
Head of sound : Ivan Jovanovic
Musical superviseur: Adrien Alexandre
