HIT ME TACOS ONE MORE TIME.
The Double Tacos are back for a limited time at KFC France starting June 18.
A new stop on the street food world tour imagined by Havas Paris, this cult creation is making a comeback—still as crispy as ever, and unmistakably KFC-style.
A film full of love, mariachis and spicy sauce.
To accompany this launch, Havas Paris presents a new film directed by Cloé Bailly, in the spirit of the previous ones: ultra pop, offbeat, and packed with references.
This time, Britney Spears' iconic “...Baby One More Time” is reimagined mariachi-style, in an unexpected love letter to KFC's take on the taco.
A visual, musical, and undeniably crispy moment.
A full-scale campaign
OOH and DOOH billboards, TV spots, social media, digital, Spotify... This new leg of KFC's road trip is impossible to miss.
Jordan Molina & Ludovic Miege, Associate Creative Directors at Havas Paris:
“We wanted to pay tribute to the taco in our own way: with mariachis, a dash of pop culture, and plenty of self-deprecation.
A generous film that makes you want to sing as much as take a bite.”
Available from June 18 in all KFC France restaurants, for a limited time.
WATCH THE FILM
Press contact HAVAS: Beryl De Fayet — beryl.de-fayet@havas.com
Press contact KFC: KFC@apcoworldwide.com
About KFC France:
A subsidiary of Yum! Brands, KFC has been operating in France for 30 years and has over 390 restaurants nationwide.
Thanks to its 13,000 employees, the company serves more than 200,000 customers each day.
A chicken specialist, KFC France offers an accessible range based on quality products, sourced from rigorously selected suppliers and prepared with unique recipes and unmatched expertise.
KFC France is committed to continuous improvement in nutrition, animal welfare, and environmental responsibility.
About HAVAS Paris:
Havas Paris is the global communications agency of the Havas Group and one of the leading agencies in France.
For more information: www.havasparis.com
CREDITS
CLIENT: KFC FRANCE
Isabelle HERMAN, Pierre CAILLEAU, Guillaume SAEZ, Rebecca LIWER, Kenza SPIES
AGENCY: HAVAS PARIS
Creative Director: Stéphane GAUBERT
Associate Creative Directors: Jordan MOLINA & Ludovic MIEGE
FILM
Art Director: Julien BOISSINOT
Copywriter: Jean Romain SPARANO
OOH/DOOH
Art Director: Jean-Yves DEL VOLGO
Copywriter: Antoine PALLE
Photography: Yann STOFER
Partner: Patrick LE CERF
Account Director: Geoffroy GRUNBERG
Head of Production: Carine PETIT
Production Manager: Karen ELALOUF
Strategic Planning: Romain ROUX, Mehdi LOUSSAÏEF
Creative Traffic: Alexandra CHAOUAT
SOCIAL MEDIA
Senior Consultant: Léa LASRY
Art Director: Brice ETIENNE
Social Strategist Lead: Jennifer CAPESTAN
Community Manager: Eliot DISLE
FILM PRODUCTION: ICONOCLAST
Director: Cloé BAILLY
Food Stylists: Valéry DROUET & Léa DROUET
Producer: Benoit ROQUES
BEAUTYSHOOT / OOH PRODUCTION: MAD
Producer: Jimmy HALFON
Director: Pépé LANSKY