July 2016

HOTEL F1 TAKES INTERNET USERS RIGHT INSIDE HELLFEST

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At the beginning of the year, HotelF1, a motel brand belonging to the AccorHotels group, turned its sights to the iconic world of road trips and geared its creative digital media towards this domain.

At the beginning of the year, HotelF1, a motel brand belonging to the AccorHotels group, turned its sights to the iconic world of road trips and geared its creative digital media towards this domain. In April, to enhance its new positioning, the brand started using “Equipée” female bikers (an online bike crew) to promote several events using the LIFE RIDE programme. After the 24 Hours of Le Mans and the FISE Montpellier hotelF1 is now taking them to one of Europe’s biggest rock festivals – Hellfest, one of the biggest heavy metal festivals. However, while lots of people may talk about it, few have actually gone to it. So hotelF1 is offering internet users the chance to plunge into the heart of the event and the world of heavy metal.

An interactive map lets you experience Hellfest from inside.

hotelF1 offers internet users a unique, immersive experience. Using an interactive map, the user can stroll round the festival just as if they were really there, going to live concerts, enjoying the scenery and unique ambiance of Hellfest, meeting the colourful characters (in black!) who make its reputation. All supported by illustrations, videos, photos, gifs, 3D and so on. Prepare to live a unique interactive experience and discover the world of Heavy Metal as you’ve never seen it before on www.hotelf1-ridethehell.com 

hotelF1 overview

At AccorHotels, you can combine discerning accommodation with the pleasures of a road trip, thanks to our low-cost hotelF1 brand. In 1985, AccorHotels revolutionised the French hotel landscape when it introduced Formule 1, the first low-budget brand on the market. In 2008, hotelF1 evolved and launched a new generation of low-cost hotels in France. Now hotelF1 is shoring up its low-cost positioning, capitalising on its past and its unique locations, and offering customers rooms on all main main roads across France.

Accor Hotels, the world’s leading hotel operator, operates in 92 countries backed by 3,900 hotels and 190,000 staff.  

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